Betfair chose Streameye as the banner platform to follow up on the new product launch and TV campaign for Live Casino. Streameye gives our client maximum flexibility to deploy different promotions easily and effectively. Chromeye created the banner assets which can be combined into banners in Streameye. Changing the assets and texts using Streameye gives almost unlimited number of different banner variations. Producing localised versions is a breeze, too.
With the introduction of the new sports brand of Betfair in fall 2013, our creative team at Chromeye were asked to produce the new acquisition banners for both Sportsbook and Exchange products. We realised the project by utilising Streameye's framework to provide Betfair with easily manageable banners where their marketing team could change the product the banner advertises, as well as the graphic assets it loads, the texts and bonuses it contains. All done centrally through Streameye and updated everywhere in the deployed live banners.
Most probably one of the more sophisticated campaigns ever done by Chromeye's team for Betfair. These banners are example of Chromeye-Streameye colaboration where the client can choose what games to promote using Betfair's available markets at a given time. Streameye is closely integrated with Betfair API and a final feed of the chosen games is produced applying various filters and automation through Streameye's interface. The banner would then asynchronously load the feed and update on regular intervals of time without browser refresh. Hence latest changes in odds are automatically displayed with corresponding shirts for the teams.
Chromeye's design team is involved in constantly maintaing a current database of football shirts. All the graphics including the shirts are vector and the banner size is kept to a minimum.
Chromeye's text auto-fit component is also employed here, as well as dynamic loading of font subsets where only the required language's characters are loaded. 97 different banners sizes were produced for this campaign. More information on Streameye here
We designed and produced a Streameye based banners where Betfair marketing team was able to select which games to include in the banner and what the offer text is. One banner could also load more than one game promo screen. Jackpot data was then integrated from a Playtech feed and each selected game showed what the current jackpot is. A tutorial video displaying how this type of templates work is posted here
Live Dealers banner produced for Betfair. This banner, also based on Streameye banner management tool, features video footage of the live dealers which was edited, optimised to be of the appropriate size for rich media banner, exported and then added to Streameye as an asset. Betfair were able to choose from different videos and match them with relevant copy that they entered in Streameye in order to promote different live casino games offered.
An interesting campaign for Betfair which spanned over the course of full football season 2012-2103. Chromeye.com team was asked to produce banners for Betfair which could also be shown on mobile. The banners were part of the Betfair Value campaign that compared number of winning odds of Betfair with a competitor. The banners were using Streameye's functionality to choose the football league and competitor of Betfair to compare as well as to modify the final screen offer. With each passing football game, the feed would update if Betfair or the competitor had better odds and the result would be shown in the banner automatically.
Having provided all live odds banners for Betfair.com since 2008, Betfair Australia also entrusted Chromeye.com to design and develop their full range of live odds banners. The campaign spanned across multiple sports and required different approach in order to lay out the odds in the best possible way. The banners also feature our own components that load and position the odds texts in the best possible way, decreasing them in size in order to fit the allotted space.