With the introduction of the new brand update by Betfair, Chromeye creative team developed a set of 3D assets to be used in various casino promos for Betfair. We chose to use 3D for these project as it would allow us total freedom in composition, shot selection from exciting angles and the ability to incorporate the assets in any other environment at future stage. We have employed high resolution texturing and detailed lighting solution, being able to render from HD images for print and or HDTV, to optimised animations to be incorporated in video banners.
Being unable to use copyrighted photographed material, Chromeye undertook the challenge to create an enticing Copa Del Rey final imagery. We used 3D to create, texture and render a replica Copa Del Rey cup in a stadium scene. HDRI lighting and Maya nDynamics simulator was used to animate the cup's ribons. The render was exported with alpha channel in After Effects where some post work was done. Finally the scene was brought into Flash for some effects and loading of live feed to display the odds of the final game.
See an animated demo here
We created a 3D dice with some slot symbols to be used as an asset in various slot campaigns that we did for Betfair.
Arcade characters collage for an email and LP designs. We created a mixture of characters from different games in a single scene to present multiplicity of offers on Betfair Arcade.
We were approached by our client to build an intriguing image for their BBQ Bonus promotion. We offered few visuals for this campaign, with the above getting the final approval. It shows Hulk as a cook with a storm approaching behind him. The mood in the image turned out quite well.
Another creative idea by Chromeye to show the bonus literally smashing on the house. The creative and execution of the graphic were really well received by our client, considering the fact that they were done in really short amount of time due to an almost deadly deadline.